of Participating in Your Local Chamber of Commerce
LEHMAN, President Cros-Lex Chamber of Commerce
an article by COURTNEY
have changed in the world of business. When
you own your own business, you can never
discount the value of networking with others. To
grow your business it is essential that you connect with others in
your field and in your local area. A lot of attention has been paid
in recent years to networking online, but you
shouldn’t limit your networking activities to your web browser.
Branching out to your local community and meeting with business
owners in real life can help you in several different ways.
chamber opens you up to a wider variety of business contacts.
when you are
focused on your industry you neglect to reach out and work with
professionals in other industries. To put it simply, you might
develop blinders and miss out on opportunities that may be right
there in your community. Since many chamber events are not industry
have the opportunity to meet and mingle with a variety of
professionals and thus can build a network of local business partners
to pass referrals to and from. You learn who you are doing business
listed in the chamber’s directory can help bring in new business.
meeting with other local business owners, membership in a chamber of
commerce will earn you a listing in their directory. The directory is
searchable by other professionals and the general population as well.
In addition, the listing is placed online and will appear when people
search for your company’s name in the search engines. What’s
more, a recent survey by the Atlanta-based Shapiro Group
are 63% more likely to buy goods and services in the future from a
company that they believe are a member of the local chamber.
chamber of commerce offers education opportunities.
local chambers run weekly, monthly or yearly workshops that provide
education on a variety of different topics. You
can find general business training that will help you manage your
efficiently, specific industry events that will help
educate you on new trends in your field and
tutorial workshops that will assist you with understanding
technology relevant to your business.
chamber may offer you an opportunity for spreading your message.
are several opportunities for spreading your business message with a
local chamber of commerce.
You may also have the opportunity to create
a workshop that educates other members.
For example, if you are an SEO consultant you can create a
presentation that informs members of simple ways they can optimize
chamber provides representation for your company and others.
a member of the chamber, you
have an instant advocate in the state and local governments. Local
chamber of commerce branches keep their members abreast of important
government issues that affect business and act as their supporter.